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Ottimo Docs

Analytics with Ottimo

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Content strategy

Topic research for B2B content marketers (1)Turning keywords into blog post titles Improving conversions by being more helpful Starting from zero with content marketing Goodbye backlinks, hello inferred links How content marketers spend their time Is keyword cannibalization really a problem?

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Content production

Comparison page best practices What marketers can learn from developer advocates Automatically syndicate your content to Medium Hashnode Headless: A Content Engine for Technical Companies

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Content analytics

Choosing content analytics tools B2B content analytics: what to track Understanding traffic metrics in Universal Analytics Understanding engagement metrics in Universal Analytics GA4: Bounce rate vs engagement rate What is direct traffic in Google Analytics?Using Impressions to improve content performance How to track revenue from organic search Difference between bounce rate and exit rate How to calculate Retained Entrances Marketing attribution setup UTM parameter best practices

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Content optimization

How to audit and update content for SEO How to fix declining traffic How to reduce bounce rates Increase search traffic with content optimization Measure and update existing content

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Technical SEO

Should you host your blog on Medium?How to serve language-specific sites Integrate 6sense & Google Analytics 404 page best practices Google Search Console setup Google Tag Manager setup

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About ércule

Content performance principles

Welcome to the Ercule docs 👋

Level up your content marketing with lightweight guides, tools, templates & more

Welcome, marketers! Our docs cover guides, templates, tools, and more to help you build a robust content marketing program.

Who are these docs for?

Content marketers
Digital marketing strategists
SEO specialists
Copywriters
Web developers and designers
Marketing analysts

About Ercule

At Ercule, we believe that good SEO enhances all aspects of your marketing, content is a valuable investment, and content marketing should be built as an engine. Our docs site is designed to cater to a wide range of professionals interested in improving their digital marketing skills and strategies.

Welcome to the Ercule docs 👋
Who are these docs for?
About Ercule