Introduction

Analytics with Ottimo

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Introduction Account setup Collections Action Items Why we built Ottimo Release notes

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🔒 Hidden content

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Content strategy

Topic research for B2B content marketers (1)Turning keywords into blog post titles Improving conversions by being more helpful Starting from zero with content marketing Goodbye backlinks, hello inferred links How content marketers spend their time Is keyword cannibalization really a problem?

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Content production

Comparison page best practices What marketers can learn from developer advocates Automatically syndicate your content to Medium Hashnode Headless: A Content Engine for Technical Companies

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Content analytics

Choosing content analytics tools B2B content analytics: what to track Understanding traffic metrics in Universal Analytics Understanding engagement metrics in Universal Analytics GA4: Bounce rate vs engagement rate What is direct traffic in Google Analytics?Using Impressions to improve content performance How to track revenue from organic search Difference between bounce rate and exit rate How to calculate Retained Entrances Marketing attribution setup UTM parameter best practices

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Content optimization

How to audit and update content for SEO How to fix declining traffic How to reduce bounce rates Increase search traffic with content optimization Measure and update existing content

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Technical SEO

Should you host your blog on Medium?How to serve language-specific sites Integrate 6sense & Google Analytics 404 page best practices Google Search Console setup Google Tag Manager setup

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About ércule

Content performance principles

Introduction to Ottimo

The content analytics platform designed for content marketers

Learn how to make the most of Ottimo and get your content marketing analytics under control. Our guides cover everything from account setup and onboarding to data configuration, using page collections, and managing your content library effectively.

Dive into our documentation to explore how Ottimo can help you connect your analytics tools, optimize your content, and make data-driven decisions to improve your content marketing efforts.

Don't forget to give Ottimo a try for free and let us know what you think. Happy optimizing!

Analytics with Ottimo

Get control of your content analytics with Ottimo by Ercule

Try the app ↗️

Introduction to Ottimo