Collections

Analytics with Ottimo

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🔒 Hidden content

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Content strategy

Topic research for B2B content marketers (1)Turning keywords into blog post titles Improving conversions by being more helpful Starting from zero with content marketing Goodbye backlinks, hello inferred links How content marketers spend their time Is keyword cannibalization really a problem?

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Content production

Comparison page best practices What marketers can learn from developer advocates Automatically syndicate your content to Medium Hashnode Headless: A Content Engine for Technical Companies

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Content analytics

Choosing content analytics tools B2B content analytics: what to track Understanding traffic metrics in Universal Analytics Understanding engagement metrics in Universal Analytics GA4: Bounce rate vs engagement rate What is direct traffic in Google Analytics?Using Impressions to improve content performance How to track revenue from organic search Difference between bounce rate and exit rate How to calculate Retained Entrances Marketing attribution setup UTM parameter best practices

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Content optimization

How to audit and update content for SEO How to fix declining traffic How to reduce bounce rates Increase search traffic with content optimization Measure and update existing content

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Technical SEO

Should you host your blog on Medium?How to serve language-specific sites Integrate 6sense & Google Analytics 404 page best practices Google Search Console setup Google Tag Manager setup

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About ércule

Content performance principles

Getting started with page collections

A powerful feature in Ottimo, designed to help you organize and optimize your content

Page Collections automatically categorize pages based on performance, making it easier to identify optimization opportunities.

Collections such as Declining Traffic and Fresh Content provide insights to inform your strategy. By utilizing Page Collections, you can efficiently prioritize your efforts, ensuring content remains fresh, relevant, and engaging for your audience.

For more details on specific collections and how to leverage them effectively, explore the pages below.

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Declining traffic

Analytics with Ottimo

Get control of your content analytics with Ottimo by Ercule

Try the app ↗️

Getting started with page collections