Don’t forget your content after it’s published. Use these strategies to re-share your content on social media to drive more traffic (and more conversions).

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Lessons

Bucking conventional wisdom

Lessons

What is something that people believe that you don’t think is true or fully true? Say why and use data and reasoned arguments to back up your points.

How-to instructions

Lessons

Does the piece guide readers through any valuable tasks? Distill the core steps into a social post.

Macro-level conclusions

Lessons

Sum up the major insights from the piece in a thorough but concise fashion

Micro-level insights

Lessons

Highlight one detail from an individual section in the piece that might surprise, excite, or concern your community.

What you’ll learn

Lessons

Directly advertise your content and tell people what they’ll learn by clicking through and reading it.

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Post-mortem

Moving forward

Post-mortem

What experiences and insights will you carry from this work into your next project?

Personal feedback

Post-mortem

Does the piece look different to you now that it’s been out in the world for a while? Do any of its opinions seem particularly prescient or off-base? Would you change anything about it in retrospect?

Reader feedback

Post-mortem

Positive feedback is great social proof – and negative feedback can be a great conversation starter.

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Questions

🍏 vs. 🍎

🍏 vs. 🍎

Questions

Does your post ask a question or make a comparison (e.g., SQL vs NoSQL)? Summarize your main takeaway and then ask your readers what THEY think. Keep the conversation going in the replies.

Short and longview trends

Questions

How might the patterns identified in the piece evolve in the next year? How about the next ten years? Ask the question of your audience and lay out your own theories.

Solutions

Questions

How are people in your community responding to the challenges presented in the piece?

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Quotes + stats

Charts + images

Quotes + stats

Did you create a compelling chart or illustration for your article? If they’re useful to readers of the blog post then they’ll probably be useful to folks in your social feed too.

Eye-catching data

Quotes + stats

Does your piece quote a compelling statistic? Consider including data that may not have made it into the article.

Quotes from source

Quotes + stats

Select a quote from a source cited in your article and turn it into a social post.

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Shout-outs

Cite your sources

Shout-outs

Anyone outside of your team who was consulted for the piece. This includes people you quoted but also people who helped you informally refine the content as well.

Like-minded thinkers

Shout-outs

Anyone who is doing interesting work around the subject that you covered in the piece. Experts, academics, writers, businesses, nonprofits, etc. They don’t have to be people you know first-hand.

Recommended resources

Shout-outs

Books, reports, art… anything that informed your work on this piece or simply inspired you.

Thanks to your team

Shout-outs

Writers, editors, researchers, producers, designers. Anyone who had a hand in producing this content. Celebrate the unique contributions they made.

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Stories

A funny thing happened at work today…

Stories

Did something you think would be easy end up being hard? Document technical or procedural challenges you ran into, what made it unexpectedly hard, and document in detail how you overcame it.

Behind the scenes

Stories

What about a given production, data point, conclusion, or response was particularly difficult for you to deal with?

Now vs. then

Stories

How has your own perspective changed in the course of publishing this post? This doesn’t have to be an epic tale, just a simple change of heart.

Stories from the post

Stories

If you’ve interviewed people for a piece then a few human stories probably made their way in. Distill those for social posts. Focus them on the people as much as possible.

War stories

Stories

Talk about a time you implemented a technology, architecture, or design strategy discussed in the article. Or, talk about a time you DIDN’T implement it - and what the consequences were.

What we’ve heard

Stories

What are customers saying about the real-world challenges they face? Discuss how the content of the piece addresses that challenge.

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