Getting started with Ottimo

Getting start with Ottimo should be a straightforward process, but if you have any issues, let us know at team@ercule.co.

Creating your account

First, head to the Ottimo homepage. Click the “Sign in with Google” button to start the sign in process and grant Ottimo access to your analytics data.

You’ll want to be sure to sign in with a Google user that has access to your Google Analytics properties (signing in with Google is currently our only sign-in option)

Setting up a workspace

Workspaces are shared homes where you can create libraries and invite other users.

After signing in, if you’ve already been invited to join a workspace by someone else, you’ll see the dialog below to accept your invite.

Otherwise, you’ll be asked to create your first workspace. Pick a name for your workspace and click “Next”.

Optional: Invite users to your workspace

Next you’ll be taken to a screen to invite other users to your workspace. These users will have access to any libraries you create. If you want to skip this step, simply click “Next”.

Creating your first library

Libraries are collections of content where you’ll be able to see smart recommendations and analytics for individual pages. Depending on the size of your site, you might want to create separate libraries for different buckets of content (e.g. your marketing site, your docs site and your community site).

Creating a useful library is key to getting the most out of Ottimo.

To create a library:

Pick a name.
Select a Google Analytics account.
From within that account, pick a specific property to connect.
Optional: add a page path filter to see only pages that live at /xyz.
Optional: connect the Search Console account that matches your GA property.
Click “Next”.

Library Syncing

After creating your library, you’ll see an empty dashboard and a notification that says “Library currently syncing”.

The process of syncing data to an Ottimo library may take a few minutes while we intelligently roll up and analyze your data (for very large libraries it may take up to 10 minutes). To check on your current sync status, look for this section in the bottom of the sidebar.

Getting the most out of Ottimo

Once your library is done syncing, you should see a fully populated dashboard.

If you click “Library” in the sidebar, you’ll see a list of every page in your library. Here you can toggle either showing page URLs or page titles. Search for a topic or URL in the search bar to quickly narrow results.

Click on an individual page to see an in-depth breakdown of that page’s performance. Here you’ll find lots of information, including:

How your content is performing in search month-over-month.
The bounce rate for the page.
The top keywords for the page in the most recent month
Quick links to filter by this URL in both Google Analytics and Search Console (if connected).
Mobile and desktop page speeds.
General meta info, including H1, title, description and word count.

Surfacing page opportunities in Ottimo

On an individual page, you might see a handful of tags and accompanying recommended actions that look like this.

These are intelligently calculated based on everything we know about this page and help group pages into a variety of categories like “Wallflowers” (pages with great engagement but little traffic) or “Declining” (pages that were once performing and have started to fall off).

Quick start guide